Amanda Gaunt
Founder & Registered Manager
Twenty years of caring, one family at a time.
Founded in 2002 when Cheltenham needed it most.
When family members find themselves needing extra help at home, they shouldn't be met with distant call centres, ever-changing faces, or rushed 15-minute visits. We established Alpha Care Services to protect the warmth, familiarity, and dignity every older adult deserves in their own home.
Why Alpha Care Began
In early 2002, when the local Age Concern branch in Gloucestershire faced unexpected funding cuts to its community support service, Amanda Gaunt saw firsthand the heartbreak it caused. Overnight, dozens of older residents across Cheltenham and Bishops Cleeve were left without the compassionate presence they relied on to remain safely in their homes.
Unable to sit idly by, Amanda gathered a small, dedicated circle of experienced care professionals. What began as an intimate two-month volunteer pilot with a single client quickly confirmed a profound local need: families didn't just want clinical tasks completed – they craved genuine warmth, shared laughter, and dependable continuity from someone who felt like family.
"We remember the name of your cat, how you take your tea, and the stories that shaped your life."
Over the last two decades, corporate healthcare franchises and private equity conglomerates swept through the care sector, standardising visits into robotic 15-minute intervals and treating clients like billable account numbers. Alpha Care Services deliberately said no.
Small Team, Personal Care We have refused every acquisition offer. Our independence guarantees that every care decision is made around kitchen tables in Gloucestershire – not in a distant boardroom. Our staff are paid fairly, never rushed, and deeply invested in the lives of our clients.
Today, with dozens of long-standing care companions serving Cheltenham, Winchcombe, Tewkesbury, and surrounding Cotswold parishes, our promise remains unaltered: caring for your mother, father, or partner with the exact devotion we demand for our own family.
The Three Pillars of Dignified Care
Every decision we make, every carer we hire, and every visit we plan is measured against three unwavering standards.
Person-Centred
We design routines around your loved one's natural waking hours, culinary favourites, and lifelong habits – never fitting people into rigid corporate timetables.
Consistency
We introduce a tightly knit, familiar micro-team of carers so meaningful relationships and genuine trust have time to take root.
Dignity
Respectful, considerate support that celebrates personal autonomy. We support what individuals can do for themselves while offering gentle hands where needed.
“We didn't start Alpha Care to build a care empire. We started because vulnerable older people in our village were left without support, and we couldn't walk past that.”

Uncompromising Quality & Governance
Regulated at the highest statutory standards for your family's peace of mind.
Our Journey Across Gloucestershire
Bishops Cleeve Roots
Founded in response to Age Concern's closure. Started with Amanda and a single, devoted companion carer.
Expanding North Glos
Our core team grew to a small team of full-time carers, extending reliable support into Winchcombe and North Cheltenham.
Specialist Dementia Focus
Pioneered advanced cognitive support training for all team members in partnership with local NHS practitioners.
20+ Year Milestone
Hundreds of Cheltenham families supported. Consistently rated Good by CQC with zero agency staff usage.
The People Behind the Care
Every member of our team is directly employed, comprehensively trained, and proud to live locally. We never subcontract to unknown agency workers.
Amanda Gaunt
Founder & Registered Manager
22+ years championing ethical home care and clinical safety in Cheltenham.
Sarah Jenkins
Lead Care Coordinator
Connecting families with suitable micro-teams and shaping bespoke visit schedules.
Marcus Thorne
Dementia Care Specialist
Specialising in cognitive memory stimulation, communication, and calm reassurance.
Elena Vance
Senior Field Supervisor
Overseeing visit quality, ongoing staff mentorship, and client comfort reviews.
Care runs in our Team. Join it.
We offer guaranteed hours, paid travel time, supportive mentorship, and the luxury of spending genuine, unhurried time with those you support.
